Hamilton Financial’s 10 Golden Rules of Investment


  1. Don’t invest all your eggs in one basket; equally, don’t over diversify.
  2. If something seems too good to be true it usually is.
  3. Use “total return” as the true measure of investment performance (i.e. annual income plus annual capital gain).
  4. Don’t invest in things you don’t understand.
  5. Buy on the way down and sell on the way up.
  6. Nothing in life is ever “free”
  7. Don’t chase unrealistic income returns
  8. Don’t invest with people you haven’t properly checked out.
  9. Don’t invest in any “guaranteed” products
  10. Understand that high bid/offer spreads are just a means of extorting high front-end commission from unwary investors.